Vienna, VA – Where will your summer take you? U.S. Apple Association (USApple) is encouraging individuals to photograph their favorite summer moments with an apple in hand through its “Summer Selfie” Social Media and PR campaign. #AppleSummerSelfie
“Apple Summer Selfie” encourages individuals to snap and share selfies in a summer setting with their favorite apples or apple products to celebrate the fruit’s convenience and taste during our warmest months. Here’s how it works:
- Throughout the seven week campaign (June 30 – August 15), while educating consumers about apples’ perfect role as a summer snack on its social channels, USApple will encourage fans to post their “Apple Summer Selfie” to its Facebook page.
- The Apple Summer Selfies can be photos of apple lovers enjoying summer by themselves – or with friends or family – with an apple or apple product in hand or on their plate.
- USApple will share fan selfies on its Facebook page and other social channels throughout the campaign and will choose at least one fan’s photo each week to win a special prize from one of the campaign partners: Brooks Tropicals, Dizzy Pig BBQ, Lee’s Famous Recipe Chicken, and Tajin.
“The peak of summer has traditionally been a quieter time for USApple as our growers prepare for harvest,” said Wendy Brannen, USApple’s Director of Consumer Health and Public Relations. “This year, we decided to change that by reaching out to apple lovers where they are most likely to be found this time of year – on the go and using their mobile devices – and remind them in a fun way that apples’ portability makes them the ideal fruit for summertime adventure.”
“Selfie was the 2013 Oxford Dictionary ‘Word of the Year,’ so we’re going to use that to the apple industry’s advantage! We look forward to seeing our social channels filled with apple selfies – from apples in-hand on a long hike to warm and gooey in a fried pie to cocktails poolside,” Brannen added.
USApple will accompany the Facebook contest with a PR outreach campaign, sharing apple summer recipes and health facts that underscore apples’ convenience, nutrition and role as the ideal summer fruit. Meanwhile, the promotion will be cross promoted by participating partners.
For more information, visit www.Facebook.com/USApples.
About USApple
The U.S. Apple Association (USApple) is the national trade association representing all segments of the apple industry. Members include 40 state and regional associations representing the 7,500 apple growers throughout the country, as well as more than 400 individual firms involved in the apple business. More information on the organization is available at USApple.org.
About “Apple Summer Selfie” Partners
Lee's Famous Recipe Chicken is a casual dining franchise founded in 1966 specializing in chicken, homestyle sides, and biscuits. There are currently 142 Lee's Famous Recipe Chicken locations in 13 states across America. The majority of Lee’s stores are in the Midwest and southern states.
Tajín International was incorporated in the United States in 2005. TAJÍN is the leading Fruit seasoning in Mexico and in the US. Is a well-balanced, 100% natural blend of chili peppers, sea salt and dehydrated lime. Tajin has a unique taste that enhances the flavor of fruit & veggies.
Brooks Tropicals grows, packs and ships tropical produce from Florida and the Caribbean. You’ll find Brooks’ produce in choice grocery stores across the U.S. and Canada.
Dizzy Pig Barbecue Company, LLC, founded in 2002, offers tasty, all-natural seasonings, hand-blended with only the freshest, highest-quality ingredients. Dizzy Pig currently spins 13 original seasonings plus 4 more in its “ish-Fusion Blends” line-up.
Source: U.S. Apple Association
