Beef Farmers Cash In On New P.E.I. Certified Brand

Prince Edward Island Certified Beef is finally bringing better prices for beef farmers in the province, 10 years after mad cow disease crippled the industry.

The new government certification program, which started in October, is helping to market Island beef in Ontario as a high quality product to restaurants and buyers.

Producers of Prince Edward Island Certified Beef receive a premium price, reflecting the extra care and attention that goes into raising each animal.

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