NORTHFIELD, Ill. — Consumers love GEVALIA. Its strong appeal and distinctive, rich-but-never-bitter flavor have quickly made it the fastest-growing premium coffee brand1. Now it’s easier than ever for foodservice operators to capitalize on this consumer demand and start profiting from GEVALIA with striking, yellow branded merchandising and equipment.
The new GEVALIA merchandising is every bit as distinctive as its premium blends. From airpots, thermal servers and shuttles to complete countertop displays, GEVALIA has an ideal solution for every foodservice space. Customers will immediately recognize the bold yellow look of the GEVALIA brand helping grow awareness and sales. Plus, the bold merchandising and eye-catching design demonstrates a commitment to serving premium GEVALIA coffee.
With a professional and comprehensive branded merchandising program, GEVALIA makes it easy to get started. In addition to standard brewing equipment wraps and front-of- house merchandising, GEVALIA offers branded paper cups and sleeves to easily showcase the new distinct brand identity.
As the fastest-growing premium coffee brand for the second year in a row2, GEVALIA boasts 76% brand awareness, providing the perfect opportunity for operators to distinguish their current coffee service. With more than 150 years of European coffee heritage and a distinctively rich, smooth taste that’s never bitter, it’s the perfect answer to today's more sophisticated palates. Available in a variety of formats, roasts, blends and flavors, GEVALIA can elevate any coffee service to a premium coffeehouse experience.[1]
Interested in sampling GEVALIA? Qualified foodservice operators can order a FREE sample kit that includes: Medium and Dark Roast samples, a French press and a $200 rebate offer. Visit www.kraftfoodservice.com/Gevalia today—offer good while supplies last!
[1] Nielsen xAOC WE 8/24/13
2 Nielsen xAOC WE 8/24/13; Nielsen AOD xAOC Scanner: 2009-2012
3 Ipsos Brand Health Tracker, 2013
Source: GEVALIA
