Philadelphia, PA — From garden business owners to green marketing professionals, the garden industry recognizes the importance of marketing, captivating, and selling to Millennials.
Millennials are already a bigger population than Baby Boomers, comprising an estimated 25 percent of the US population, according to market research from Barkley.
Garden Media Group, the top public relations firm in the lawn and garden industry, has released a free eBook, How to Market Gardening to Millennials, to help garden industry leaders learn how to create meaningful connections with this powerful audience.
“We’re sharing what we’ve learned about who Millennials are, marketing tips and tricks that resonate with them, and what they want in the garden,” says Susan McCoy, president of Garden Media.
Growing up as digital natives, Millennials connect with companies, make purchases and share brand endorsements drastically different from previous generations.
In 2013, Millennials’ buying power reached $200 billion, yet the prominence of Millennials has not even reached its tipping point. Their spending power will increase as they climb the business ladder and settle into their adult lives.
“Garden brands need to be marketing, targeting and building relationships with all generations, but especially Millennials, due to the size, impact, and potential spending power of this growing generation,” McCoy explains.
With Millennials spending 18 hours a day engaging with media, there are even more touch points for garden businesses to communicate with them.
“There is always an opportunity to connect to Millennials. But garden businesses need to be creative in their messaging,” explains Katie Dubow, creative director at Garden Media. “Mobile access is key — and short, entertaining video snippets will capture the attention of this generation.”
Download the new How to Market Gardening to Millennials eBook on Garden Media’s GROW! blog to learn the nuances of marketing to this generation, Millennial characteristics, and effective ways to reach this powerful group.
Garden Media ignites buzz for clients, offers innovative PR campaigns and secures top media placements and partnerships. The boutique PR and marketing firm is known as the best in the home, garden, horticulture, outdoor living, and lawn and landscape industries. The annual Garden Trends Report is one of the most published garden studies in trade and consumer news. Visit www.gardenmediagroup.com for more information.
Source: Garden Media
