As the grilling season heats up, the Pork Checkoff again is promoting how easy it is to grill tender, juicy pork chops through the Grill It Like A SteakSM integrated marketing campaign.
“We saw tremendous success with the Grill It Like A Steak message last summer,” said Karen Richter, president of the National Pork Board and a pork producer from Montgomery, Minn. “Building on the successful campaign is important as we continue to educate consumers about the new pork chop cut names and how to cook them to be juicy and tender.”
The marketing campaign promotes a range of doneness for pork, telling consumers that if they love their pork medium rare, they should cook it to an internal temperature of 145 degrees (followed by a three-minute rest). If they like their chops a little more done, they can cook them to an internal temperature of 160 degrees.
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