DUBLIN – Research and Markets has announced the addition of the "Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends" report to their offering.
Total retail sales of the packaged sweet baked snacks and desserts market at $12.7 billion in 2012.
The market is mature with growth challenged by health and diet concerns, changing snacking choices and an increasing desire for fresh rather than packaged foods. However Americans love their sweet snacks and desserts and that has propelled dollar sales forward by a CAGR of 2.5% since 2008. Growth has been steady although slow throughout the period.
Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends provides insights into successfully navigating and thriving in this still prosperous food market segment. Looking ahead to 2017, growth is projected to be spurred by a variety of factors. For instance, dollar sale increases will be driven by higher prices from smaller pack sizes that have higher per unit costs. Smaller sizes and single-serve portions will help drive cookie and snack growth as they fulfill consumer desire for portion control and on-the-go snacking options.
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