Supermarkets Add Digital Coupons, But Response Has Been Tepid

Cub Foods is the latest Twin Cities supermarket retailer to let consumers click their coupons instead of clipping them.

No scissors, fumbling or organizer required. With digital coupons consumers can save 50 cents or a buck using their smartphone or ­loyalty card.

It’s a program that Rainbow, Target and even Medica have already launched, along with the grocery chains Safeway, Publix and Kroger. The digital programs mix and match mobile coupons, loyalty card-loaded coupons, and cash-back apps.

To read the rest of the story, please go to: Star Tribune