Enabling The Canadian Pork Sector To Adapt To Changing Consumer Demands

Québec, Quebec – Canada's swine industry has received a $13 million investment from the Harper Government for a pork research cluster that will help the sector to keep pace with changing consumer demands, enhance disease resilience and continue focusing on animal welfare measures.

This investment, being made under the AgriInnovation Program, will help the sector to build on the work done under the previous $9.5 million swine cluster (2010–13). The new cluster, led by Swine Innovation Porc, will help industry experts, scientists and academics to increase market share and competitiveness by enhancing the nutritional value of pork products.

The investment includes $2 million for Agriculture and Agri-food Canada researchers to participate in trials that help reduce production and feed input costs and enhance product attributes and profitability. Industry partners are providing $4.3 million to support the research cluster.
Quick Facts

  • In 2013, Canada was the third largest pork exporter, with sales of $3.6 billion to more than 100 countries.
  • Swine Innovation Porc works with industry, government and academia to facilitate research, technology transfer and commercialization initiatives designed to enhance the profitability of the Canadian pork value chain.
  • AAFC's AgriInnovation Program is a $698-million initiative under the five-year Growing Forward 2 framework, designed to support research and development industry-led activities.
  • The first cluster helped improve the quality of Canadian pork by using genomic information and introduced a precision feeding system that reduces feed costs by as much as $8 per pig, among other successes.
  • The new swine research cluster (2013–18) includes industry participation from more than 22 organizations representing all aspects of the pork value chain.

Source: Agriculture and Agri-Food Canada