The beef checkoff, in parternship with the Northeast Beef Promotion Initiative (NEBPI) and the South Dakota Beef Industry Council (SDBIC), is encouraging consumers in the Northeast to test their Beef I.Q. through the “I Love Beef Trivia” Challenge for the chance to win a burger-lover’s grand prize, including two tickets to the 2014 Burger Beach Bash at the Atlantic City Food & Wine Festival, Atlantic City, N.J., a meet and greet with the one-and-only Martha Stewart, plus $200 worth of Roseda Beef.
The “I LOVE BEEF TRIVIA” challenge launches Monday, June 9 at 8 a.m. EST at www.nebpi.org/2014ILoveBeefTrivia.
Each day during the 10-day challenge, participants will be asked 10 different beef-related questions, ranging from nutritional value to cooking methods to various cuts of meat. Each correct answer earns the eligible player an entry into a drawing for the Grand Prize, which includes $200 worth of Roseda Beef, two tickets to the Atlantic City Food & Wine Festival’s Burger Beach Bash on July 26 where they’ll have the chance to meet Martha Stewart, plus a gift basket of Roseda Beef and beef checkoff items.
Entries for the “I LOVE BEEF TRIVIA” Challenge must be submitted online via the NEBPI website each day during the challenge period of June 9-18, 2014; limit one survey per email address per day. The sweepstakes is open to individuals 21 years or older living in Virginia, Maryland, the District of Columbia, Delaware, Pennsylvania and New Jersey. Visit www.nebpi.org/2014ILoveBeefTrivia for full details and official rules.
The beef checkoff, via the NEBPI and SDBIC, is also a presenting sponsor of the 2014 Atlantic City Food and Wine Festival, July 25– 27. NEBPI is teaming up with Roseda Beef from outside of Baltimore, Md., to provide samples of their grass-finished Black Angus beef throughout the weekend, and will be on site to share the facts about the nutritional benefits and versatility of beef. More information about the Atlantic City Food and Wine Festival can be found online at www.caesars.com/acfoodandwine.
For more information about the beef checkoff’s involvement at the Atlantic City Food & Wine Festival or the “I LOVE BEEF TRIVIA” Challenge contact Jennifer Orr jorr@pabeef.org or visit the NEBPI website.
For more information about your beef checkoff investment, visit MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program
