McLean, VA – The NFI Salmon Council continues to expand its category marketing of farmed and wild caught salmon with the addition of new members Blumar USA and Platina Seafood USA. As salmon farmers and suppliers, both companies recognize the importance of raising salmon’s profile and promoting its health benefits among consumers.
Based in Norway with a sales office in Miami, FL, Platina Seafood USA provides a variety of salmon products to North America. “Salmon keeps growing in popularity among American consumers,” said Platina Seafood President Johan Andreassen. “The Salmon Council has come along at a critical moment to communicate salmon’s health message and further elevate salmon as a household dish.”
Specializing in Chilean farmed salmon, Blumar’s facilities handle all aspects of salmon aquaculture from hatchery to harvest. Daniel Montoya, CEO of Blumar USA in Miami, views the Salmon Council’s joint marketing of wild and farmed salmon as an important collaboration. “As an aquaculture company, Blumar appreciates the Salmon Council’s sponsorship of farmed salmon,” said Montoya. “With salmon popping up more on menus and around the dinner table, farmed salmon has become essential to meeting the health and quality demands of consumers.”
Salmon Council Chairman Jim Walstrom believes the Council’s newest members will broaden salmon’s impact within the US and abroad. “Platina and Blumar’s international ties indicate the global scope of salmon,” said Walstrom. “The Council will benefit from Platina and Blumar’s world perspective as we continue crafting messages for salmon consumption.”
The Salmon Council was established in January 2013 for the promotion of Salmon in the U.S. Market. The Salmon Council’s eighteen company membership represents wild-caught, farmed, domestic and imported products. .
For membership information, please contact Judy Dashiell at NFI, 703-752-8885.
NFI Salmon Council members:
Blumar USA, High Liner Foods, Hofseth, Icicle Seafoods, Inland Seafood, King & Prince Seafood Corporation, Long John Silvers, Maine Aquaculture Association, Marine Harvest USA, Mazzetta Company, Morey's Seafood International, Norwegian Seafood Council, Pacific Seafood, Platina Seafood, Salmon Chile, Seattle Fish, Slade Gorton, Trident Seafood Corporation
Source: National Fisheries Institute
