Davis, CA – Typically summer months are a slow time for lamb usage, but Superior Farms is looking to change that with a fun retail promotion – Lamb OMG (On My Grill). The online consumer sweepstakes at www.LambOMG.com offers the chance to win an ultimate grill prize pack, complete with lamb, as well as online and on-pack coupons to incentivize summer home chefs to pick up the protein.
“Lamb OMG (On My Grill) is so fun, we hope it will help grab some attention in the meat case with our on-pack coupons,” said Angela Gentry, Marketing Director for Superior Farms. “Some folks aren’t sure exactly how to cook lamb, but it’s as easy as throwing it on the grill. And there are lots of options – chops, leg steaks, butterflied legs, kabobs… all very easy to grill and serve for a barbecue.”
Lamb has year-round availability nationwide. Retailers wishing to participate in the program will receive a flash drive with a digital toolkit that includes recipes and photography, point-of-sale refreshers, as well as social media promotion and sampling support. Retailers could link to the digital coupon as well as augment the promotion with feature items.
“Lamb definitely has its place at the dinner table for family celebrations, like Easter,” said Gentry. “But we think every weekend is a celebration over the summer! We hope that our products can be a part of that meal experience.”
Superior Farms, with headquarters in Davis, California, is North America’s largest processor and marketer of lamb. The company is the recognized leader in the retail and foodservice markets it serves, providing products and services to customers throughout the United States, Canada, and more than 10 countries. The company has approximately 400 employee-owners at its nationwide network of facilities and offices. Follow on Twitter: @eatlamb #LambOMG
Source: Superior Farms
