The Beef Industry Scan was held on Jan. 8, 2014. The focus of the scan was to provide beef industry leadership with a comprehensive and current update on the key challenges and opportunities facing the industry. The intent was to provide industry leadership with data driven insights to support development of checkoff priorities for FY 2015. Insights from the scan, detailed below, also supported modifications to the Beef Industry Long Range Plan.
Background
The Beef Industry Long Range Plan (LRP) sets the overall strategic direction for the industry. Developed in 2011 by a task force of industry leaders across a number of sectors, the LRP outlines six core strategies intended to provide the industry with a clear focus. The beef checkoff concentrates its efforts in four of these areas:
- Improve Domestic Consumer Preference for Beef
- Capitalize on Global Growth Opportunities
- Strengthen the Image of Beef and the Beef Industry
- Protect and Enhance Our Freedom to Operate
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