SAN DIEGO — Keeping up with marketing and public relations trends is more important than ever, and Oster and Associates continues doing just that by focusing on one of the most rapidly growing trends in the produce industry: sustainability communications.
More businesses than ever are going green and making big shifts towards increased sustainability practices. Developing new initiatives and programs is a great way to give back and make a positive impact on the planet. However, once these programs have been established and proven successful over time, businesses should remember to take the next step forward to promote their work. Communicating a company’s green efforts is a vital step in any business’ sustainability strategy.
“Sustainability communications takes time- from crafting messages, to identifying target audiences. Sharing and promoting green initiatives is a time consuming task for business owners,” said Bev Oster, President of Oster and Associates. “At Oster and Associates, we’ve helped countless companies share uniquely positioned sustainability and eco-friendly business stories- and have garnered phenomenal results.”
Going green has taken a front seat among an ever-growing base of eco-friendly consumers. Failing to communicate your activities and achievements is a missed opportunity, and can ultimately lead to a loss of sales among this increasing number of environmentally conscious consumers. If your company hasn’t already started reflecting on what they can do to help maintain the planet, they should consider doing so soon.
“Many corporations have eco-friendly initiatives in place, and even more are creating new green programs. But it shouldn’t end there,” said Oster. “Share your sustainability story and let your consumers know what you’re doing- you’ll be glad you did.”
Oster is also the author of Know Beans About Green: Marketing to the Green Consumer. For more information on green marketing and sustainability communications, visit www.osterads.com or call us at 619-906-5540.
About Oster and Associates
Founded in 1986, Oster and Associates is a full-service branding and public relations agency with a long history working with a wide range of both local and national produce industry clients such as Farmer’s Best, the California Tomato Commission, and Organics Unlimited. For more information on Oster and Associates, visit www.osterads.com or call 619-906-5540.
Source: Oster and Associates
