Salinas, Calif. – Naturipe Farms, LLC of Salinas, Calif. will release new packaging featuring Disney Princess characters and a themed eBook including recipes and activities for young consumers this spring.
Naturipe Farms will introduce 1 pound clamshells of strawberries featuring well-known Disney Princess characters on-pack. Included on the label is an offer for a free Disney Princess recipe book, which is downloadable through a quick response (QR) code on pack or at the company’s social media outlets and website: naturipefarms.com.
“We are very excited to introduce this new Disney Princess packaging,” commented Robert Verloop, executive vice president of marketing at Naturipe Farms, LLC. “The downloadable recipe book offering is an added value for consumers and is sure to be a great way to engage kids of all ages in healthy eating.”
The recipe book includes eight recipes such as Sweetheart Strawberry Hummus and Enchanting Strawberry Tostada. Also included in the eBook are activities featuring Disney Princess characters. Activities include the Cinderella Garden Maze and Belle Story Puzzle.
The Disney Princess-themed eBook will be available through on-pack QR codes, via the website and also will be featured through Naturipe social media channels.
Naturipe Farms LLC, is an international, grower-owned producer and marketer of wholesome, good-for- you foods headquartered in Salinas, CA. The company sources products from throughout North and South America to ensure year-round availability for “locally grown” and in-season conventional and organic berries. Naturipe Farms, formed in 2000, is a partnership between Hortifrut SA, MBG Marketing and Naturipe Berry Growers and Munger Farms with locations in Salinas, CA, Delano, CA, Grand Junction, MI, Dallas, TX, Boston, MA, Miami, FL, Santiago, Chile, Los Reyes, Mexico and Buenos Aires, Argentina. More information about Naturipe Farms can be found at http://www.facebook.com/Naturipe and www.naturipefarms.com.
Source: Naturipe Farms LLC
