IRVING, TX – Dan’l Mackey Almy, President and CEO of DMA Solutions, Inc., will be a featured speaker at PMA Fresh Connections: Mexico to discuss digital marketing strategy for fresh produce companies. The event, held May 15-16 in Queretaro, Mexico, will bring together 300+ attendees to hear about important issues affecting the fresh produce industry.
Mackey Almy will speak about the importance of employing digital marketing tactics in the produce industry to effectively reach consumers and increase the consumption of fresh fruits and vegetables. As a full-service marketing agency serving the fresh produce industry, DMA Solutions has identified online and social media marketing as a top area fresh produce marketers want help with in 2014. With consumers continually turning to social media and the internet to make purchasing decisions and connect with brands, Mackey Almy’s presentation will illuminate the possibilities for fresh produce marketers today.
“We have been listening to industry professionals share their struggles with marketing their products in the ever-changing digital space,” said Mackey Almy. “The internet and social media are consistently areas where fresh produce marketers feel like they could be doing more, but they aren’t sure how to integrate it into their marketing plans. We’re here to help them grasp the possibilities and take steps to put an action plan into place.”
To further help produce industry professionals learn and grow, DMA develops marketing resources that include a wide range of downloadable e-books, checklists and guides covering subject matter from social media marketing, advertising, public relations, branding and content creation to tradeshow and event planning.
DMA’s latest resource, the LinkedIn Guide for Produce Professionals, helps industry professionals to start better leveraging this social media network as a way to establish both professional authority in the industry and market their company or business.
Click here to register for the PMA Fresh Connections conference in Mexico by May 2. You can download the LinkedIn Guide for Produce Professionals and any of DMA Solutions’ other free marketing resources by visiting http://dma-solutions.com/marketing-resources.
About DMA Solutions
DMA Solutions, Inc. is a leading creative marketing agency in the fresh produce industry on a mission to inspire consumption of fresh fruits and vegetables one creative idea at a time. Working as integrated members of their clients’ teams, DMA works to achieve their clients’ marketing goals. With a successful track record in fresh produce marketing, DMA is skilled at executing custom-tailored messages to both trade and consumer audiences. Utilizing a mix of traditional sales and marketing campaigns as well as cutting edge digital and social media promotions, DMA provides a full spectrum of marketing services to fit each of their client’s individual needs. To learn more about DMA Solutions, the company’s work and its team of marketers, visit www.dma-solutions.com.
Source: DMA Solutions
