DUBLIN – Research and Markets has announced the addition of the "Packaged Breads: U.S. Market Trends" report to their offering.
Packaged bread endures as a staple of the U.S. diet, as virtually all American consumers eat some form of bread and the market enjoys a high household penetration.
However, consumers are eating bread less frequently and are consuming it in less quantity. Health and diet concerns, changing eating patterns and ethnic influences on food are making bread less important to consumers. Nevertheless, retail sales of packaged breads totaled $12.5 billion in 2012.
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