Gonnella Frozen Products LLC, a division of Gonnella Baking Co., announced that as of May 4 all of its frozen dough items will be made with unbleached flour.
In a press release, the company said its shift to wheat flour also allows for a reduction in other additives and exemplifies Gonnella’s continued efforts to improve product formulations to stay abreast of industry and consumer trends.
“Consumers are not only more health conscious than ever before, they are also more knowledgeable,” said Tom Marcucci, Gonnella’s vice president of sales and marketing. “They read ingredient legends and are advocating for cleaner label foods that have fewer additives.
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