VICTORIA – British Columbians are being encouraged to pick local when shopping for plants and flowers for Valentine's Day gifts and throughout the year, and to enjoy the high-quality buds and blooms while supporting B.C.'s economy.
The United Flower Grower Cooperative Association is using $62,500 in B.C. government funding to promote its "Flowerful BC Pick Local" brand in a variety of ways including signage for delivery vehicles. The vehicles are used to transport B.C. flowers from growers and buyers and will proudly display the logo with its "pick local" message.
The funding is also supporting a pilot in-store promotion project in eight Thrifty Foods stores in the Lower Mainland, Victoria and Nanaimo. The stores are using colourful signs, labels and stickers to help shoppers easily identify locally grown flowers and plants.
To read the rest of the story, please go to: British Columbia Ministry of Agriculture
