Udi's Foods — facing a July 1 deadline to find a new name — has instead decided upon three different names for the three remaining segments of its business, each one representing a family member or longtime employee.
Starting today, the Denver-based bakery, cafe and restaurant company will re-brand itself as Baron Group, taking the name of the family that has led it through 20 years of growth.
And it will re-brand its three consumer segments as:
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