Canada Safeway is dumping its club card, but the grocery chain says shoppers will now see more sale items than before.
Effective Friday, Safeway customers no longer need to show the familiar red card or give a phone number to receive discounts.
"This is really intended to provide added convenience to shopping at Safeway," John Graham, the company's director of public affairs, said Friday. "This is responding to feedback from customers that we have received over the years that they had been accumulating a lot of cards over the past 16 years. One less card in their wallet or purse was an appealing proposition for our customers."
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