Idaho Falls, ID – Potandon Produce is excited to announce the continued partnership of Klondike Brands potatoes with Johnny’s Fine Foods on the Johnny’s Be Good Tour. The two companies will once again be touring the Southeast and Midwest sampling Klondike Rose® and Klondike Goldust® potatoes along with Johnny’s Seasonings in a 1950’s diner style concession trailer.
This one-of-a-kind concession vehicle has been an integral part of both companies’ marketing strategy for the last two years with overwhelming success. By taking the sampling trailer to corporate luncheons, store samplings and other events throughout the United States, the companies have reached a large cross-section of the American public introducing them to their product lines.
“We believe that once consumers experience the quality and flavor of our Klondike Brands potatoes, they will be repeat users,” stated Barbara Keckler, Marketing Manager at Potandon Produce. “We feel that Klondike Brands potatoes are perfectly complimented by Johnny’s Seasonings and are a great fit for this promotion.”
The trailer will be visiting selected locations throughout Louisiana, Mississippi, Alabama and North Carolina before moving on to Kentucky, Missouri, Kansas, Iowa, Illinois and Indiana with a mid-June completion date. After a short break the crew will be heading to the Northwest for the late summer leg of the tour.
About Potandon Produce L.L.C.
Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon holds the exclusive licensing rights to the Green Giant® brand for fresh potatoes and onions in North America, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer. Potandon is also an industry leader in food safety and in bringing innovative products to the market. Visit www.potandon.com to learn more about Potandon, and go to Potandon’s consumer website, www.klondikebrands.com, to learn more about the company’s distinctive potato varieties. To learn more about the Green Giant® Fresh program visit www.greengiantfresh.com.
Green Giant, the Giant character and related words and designs are trademarks of General Mills – used under license. ©2013 General Mills
Klondike Rose, Klondike Goldust and related characters are trademarks of Sunrain Varieties LLC – used under license. ©2013 Sunrain Varieties LLC.
Source: Potandon Produce L.L.C.
