Madison, WI — The International Dairy-Deli-Bakery Association (IDDBA) will feature the Show & Sell Center at Dairy-Deli-Bake 2014. A highlight of the annual seminar and expo, the Show & Sell Center is a 10,000 sq. ft. retail merchandising and idea center filled with innovative, actionable selling examples and attention-getting displays created by our world-class merchandisers. The event will be held June 1-3 in Denver, CO.
The IDDBA’s Show & Sell Center focuses on four areas: meals, deli, cheese, and bakery/cakes. It is put together by passionate industry professionals who volunteer their time and talent. We seek out new ideas and products, create merchandising programs, and teach retailers how to use these concepts to sell more products and satisfy customers. We teach by example. From how-to instructions, to idea sheets, to photos of finished products, we’re there to show you how to recreate and apply these ideas.
Show & Sell is all about Teach & Tell.
Consumers choose the store they shop, the products they buy, the meals they cook (or don’t cook), and the money they spend. We can help consumers make good choices by sharing what we learn with them. We use the Teach and Tell method to make an intellectual and emotional connection – a connection that leads to store loyalty, product purchase, and product re-purchase.
FREE PHOTO CD. Attendees who stop by the Show & Sell Center can sign up for a FREE photo CD (over 800 photos) that highlights the exciting displays and merchandising ideas. It is FREE, just register for the show and stop by the Show & Sell Center to sign up in person.
Be sure to check out the Show & Sell Center at IDDBA’s Dairy-Deli-Bake. For complete show details go to www.iddba.org.
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. IDDBA celebrates 50 years of service in 2014. For more information, contact IDDBA at 608.310.5000 or visit our website, www.iddba.org.
Source: International Dairy-Deli-Bakery Association (IDDBA)
