You’ve no doubt seen headlines in which food companies pledge to cut calories, or eliminate trans fats, or reduce sodium. The initial pledge gets a big PR push – but then what happens? Do these promised changes come to pass, or not?
Before 2010, many of these well-intended pledges may have sunk without a trace. But now, a nonprofit called the Partnership for a Healthier America (PHA) is recording these commitments, and verifying whether companies have met their goals.
PHA is an offshoot of the First Lady’s Let’s Move campaign. You can think of Let’s Move as the feel-good, bully-pulpit side of the operation – the part that shows Mrs. Obama weeding the White House garden, or doing jumping jacks with third graders (and, by the way, giving inspiring keynote addresses at the annual PHA conference, as pictured here). PHA is the no-excuses, get-it-done side of things. It presses companies to set specific, measurable goals, which are tracked by third-party certification organizations to check compliance.
To read the rest of the story, please go to: Oldways Preservation Trust/Whole Grains Council
