IRVINE, Calif. – Ehrmann USA, the American subsidiary of a German dairy production company with nearly 100 years experience in the industry, announced the rollout of its new ad campaign entitled ‘Love What’s Inside,’ to support the US launch of its new Ehrmann MIXIM Greek yogurt. The campaign, which includes the company’s first-ever US television commercial, showcases Ehrmann’s dedication to quality ingredients and the fun spirit of the brand.
“MIXIM is a fresh and fun way of enjoying Greek yogurt…your way,” said Chris Solly, CEO of Ehrmann USA. “Our heart-shaped container with its three separate chambers is the first difference people will notice. Then you peel back the lid and see that our creamy fat-free Greek yogurt comes with two perfectly paired toppings that can be added a little at a time or all at once – which makes it a great, healthy snack for any time. Our MIXIM yogurt delivers all the nutritional benefits of a traditional Greek yogurt, but is a lot more fun, and can be enjoyed in numerous ways at any time of day.”
Ehrmann’s new MIXIM™ brings real innovation to the yogurt category by being the first and only Greek yogurt with a triple-dip of flavorful fun. Packaged in a distinctive heart-shaped container, each serving of creamy, smooth plain MIXIM Greek yogurt is paired with two topping combinations, which consumers can mix-in to create their own taste sensations.
The ‘Love What’s Inside’ campaign was created to celebrate the enjoyment that comes from creating your own individualized flavor combinations using the freshest quality ingredients. The 15-second television launch spot (http://youtu.be/DT5puMbSRDI) developed by creative agency Strawberry Frog, rolls out in Northern California markets beginning the week of March 10, accompanied by radio and digital media throughout California, Arizona and Nevada. Additional campaign elements will be integrated across other platforms such as social media, public relations, experiential events and coupon promotions.
“This is a rapidly growing category with strong brands,” said Solly. “Our challenge was to clearly set MIXIM apart from other options and focus on telling a story that connects with the desires of our target consumers.”
While the TV spot features the Cherry and Dark Chocolate Curls flavor, with six flavors, there’s a MIXIM to match every food mood:
· Indulgent and dessert-like: Cherry and Chocolate Curls; Raspberry with Dark and White Chocolate Curls
· Take-me-away tropical: Mango Pineapple with Coconut & Almonds; Honey with Coconut & Almonds
· Fruity-crunchy: Strawberries with Granola; Blackberry Pomegranate with Granola & Dried Fruits
Each 5.3-oz MIXIM container is approximately 140 to 200 calories and is an excellent source of protein. MIXIM retails for $1.99 and is available at select Safeway, Vons, Pavilions, Albertsons, Raleys, Whole Foods Market and Nugget stores in California, Arizona & Nevada.
MIXIM is a proud partner of and contributor to The Children’s Heart Foundation www.childrensheartfoundation.org. For additional information visit (www.ehrmann-usa.com) or call 855-99-MIXIM (6-4946). Socialize with MIXIM on Facebook (Facebook.com/EhrmannUSA), Twitter (Twitter.com/ErhmannUSA), Instagram (Instagram.com/EhrmannUSA) & Pinterest (Pinterest.com/ErhmannUSA).
About Ehrmann USA
Ehrmann USA is the American subsidiary of a German dairy production company with nearly 100 years experience in the industry. Among the leading dairies in Europe, the Ehrmann family learned the craft of yogurt-making in Bavaria’s Oberschönegg in Allgäu, Germany in 1929. For the US market, Ehrmann combined modern manufacturing techniques and a three-generations-old family recipe to create MIXIM, its new creamy Greek yogurt. The company remains an independent family enterprise that stands for quality, sustainability, and tradition.
Source: Ehrmann USA
