Customers & Co-Workers Go Wild For Publix Seafood Specialist

Seafood Specialist Rebecca Crenshaw, #430, Valdosta, Ga., knows her seafood. She’s spent countless hours researching recipes online and watching cooking shows so she can offer the best suggestions to her customers. Even without a taste for seafood herself, Rebecca has been giving her customers sound advice for 20 years.

“People are so surprised to find out I don’t eat seafood because I love talking about it so much,” said Rebecca. “I know every way to cook it, and my customers always come back to tell me how good it was. It makes me feel great that they trust me.”

Rebecca has worked at #430 the entire time she’s been with Publix, but she doesn’t spend all her time there. You can often find her traveling to new stores to help other seafood associates learn the ropes. She teaches them how to dynamically sell, how to talk to customers and — most important to her — how to perpetuate the Publix culture.

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