Valentine's Day and Mother's Day stack up to make the first half of the year a big deal for the flower industry. But does anybody care about sustainability when it comes to this market?
I spoke with three distinct players in the flower space — a big retailer, a scrappy startup and a third-party fair trade certifier — and they all agree: Consumer demand for eco-friendly stems is on the rise.
Whole Foods sees rapid growth in fair trade flowers
Ideally, all the flowers for sale in an upscale natural foods store would be organic, but according to Carol Medieros, associate global produce coordinator for Whole Foods Market, the global supply is lacking.
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