This week, Western Growers announced a first-time partnership with The American Cancer Society’s California Division to raise awareness about how healthy eating choices are tied to cancer prevention. To aid in this awareness campaign, Western Growers has committed $100,000 over two years to support American Cancer Society programs, services advocacy and cancer research efforts. While the formal agreement was made with the ACS California division, all benefits and programs of the collaboration include WG members in Arizona.
“Our farmers grow the best medicine in the world; healthy and nutritious foods that can help prevent and fight disease,” said Tom Nassif, president and CEO, Western Growers. “We are very proud to join with the American Cancer Society in their efforts to prevent cancer. We know lifestyle choices play a huge part, including the kinds of food we choose to eat. As our farmers strive to grow more fresh fruits, vegetables and tree nuts, we also strive to raise awareness of the benefits of a healthy diet. The American Cancer Society is a natural partner in that effort.”
“Research shows one-third of cancer deaths are linked to poor diet, physical inactivity and obesity,” said David F. Veneziano, executive vice president, American Cancer Society California Division. “An alliance with Western Growers will only strengthen our work to raise awareness about the importance of making healthy food and lifestyle choices to help lower cancer risk.”
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