New Holland, PA – Today, Alouette Cheese, America’s #1 spreadable cheese brand, announced the introduction of four exciting new flavors to its product line: Smoky Jalapeño, Flame-Roasted Red Peppers, Buffalo Cheddar, and Wasabi Cheddar Soft Spreadable Cheeses. The new products will be available in grocery store deli sections nationwide in February and will also feature new packaging designs to reflect each of the new flavors.
“We’re thrilled to kick off the new year with the introduction of these exciting new varieties,” said Jeff Magnuson, Associate Brand Manager for Alouette Cheese. “Today’s consumers are looking for unique, bold flavors that enhance their snacking and entertaining experiences. Alouette is dedicated to great flavor and our new cheeses deliver. These four cheeses will give consumers an exciting new experience while bringing big, fresh flavors to the deli section.”
The Smoky Jalapeño Soft Spreadable Cheese features aunique blendof jalapeños, cilantro, onion, and grilled charcoal notes, while the Flame-Roasted Red Peppers Soft Spreadable Cheese offers acombination ofsavory roasted red peppers, garlic, and spices with grilled charcoal notes. Both products are ideal for dipping with veggies, pretzels, or for spreading on your favorite cracker.
Spicing up the cheddar lineup, Buffalo Cheddar and Wasabi Cheddar Soft Spreadable Cheeses both feature vibrant flavors of 12-month-aged cheddar with a punch of heat, making them perfect for entertaining dips or for any-time snacking.
All four of these new products will ship in a 6 count case to retailers across the United States. The launch of Alouette’s new products kicks off their freshness initiative by reducing the case count size on the entire spreadable cheese portfolio. By shipping less at one time to their retail stores, inventory turns will increase and will provide consumers with an even greater shelf life and freshness of product.
In addition to the innovative flavors, Alouette is also excited to introduce its new ‘Flavorology’ consumer platform. Using the concept of creating incredibly delicious combinations, Alouette will show how easy it is to impress friends and family by simply combining one of Alouette’s products with three or four other ingredients to create something extraordinary. The new Flavorology platform, along with additional recipes, serving suggestions, entertaining tips, and nutritional values for all products can all be found at www.alouettecheese.com.
About Alouette
The Alouette® brand has grown over the years, extending its unique line of cheeses to include a wide variety of Alouette Spreadable Cheese flavors, Alouette Crumbled Cheeses, as well as other specialty cheese products, such as the award-winning Alouette Brie®. Today, Alouette is a leading brand in the Specialty Cheese Category in the United States and is the #1 brand of premium spreadable cheese.
Source: Alouette
