LISLE, Ill. — An analysis of over 2 million grocery shoppers by Concept Shopping, Inc. shows that the top ten percent of stores customers visit the store more than twice a week, spend over $39 per visit and represent nearly 40 percent of the stores total sales.
The study also found that these most valuable shoppers tend to remain very loyal to the store, with 95 percent continuing to shop there throughout the year. Conversely, only 34 percent of the stores worst shoppers, those who visit the store less than once a month and spend only $9 per visit, remain customers.
Shopper churn is a fact of life for every marketer, said William Young, vice president of sales and marketing for Concept Shopping. Shopper loyalty continuously ebbs and flows through retail banners and store types, but sorting shoppers by their value helps identify which ones should be courted and which ones can be ignored.
Source: Concept Shopping, Inc.
