Ridgefield, New Jersey — Toufayan Bakeries (www.toufyan.com), one of the largest family-run bakeries in the US, will roll out new packaging beginning this spring. As part of a branding and marketing initiative launched mid-2013, Toufayan introduced a new website, comprehensive marketing and public relations campaigns and upgraded the company’s logo and packaging.
“We’re excited to roll out the new packaging nationwide,” said Karen Toufayan, VP Sales and Marketing at Toufayan. “The updated design allows consumers to easily see the fresh tasting products and discover key nutritional information and certifications, including those from the American Heart Association.”
This fresh, contemporary brand packaging was created to match the unbeatable fresh taste of Toufayan’s many varieties of baked goods, including bagels, pita, wraps and flatbreads. Modernized, featuring sharper color palette and cleaner labeling, the new packaging stands out on the shelves and makes it easy for consumers to discover nutrition information, product facts and to connect with the brand online and through social media. The packaging also reinforces and enhances the memorability and authenticity of the brand with the inclusion of Toufayan’s slogan “Since 1926, families have been relyin’ on the fresh taste of Toufayan.”
Toufayan fans can visit www.toufayan.com for a variety of recipes, nutrition information and usage ideas.
About Toufayan
Since 1926, families have been relyin' on the fresh taste of Toufayan. Toufayan is one of the largest privately held specialty bread bakeries in the US. Making the best bread has always been a passion for the Toufayan family. For almost 90 years, the Toufayans have been filling lunch boxes, toasters, and tummies with fresh lines of pitas, flatbreads, bagels, wraps, lavash, and breadsticks. Based in Ridgefield, N.J. with bakeries in Orlando and Plant City, Florida, the third generation of Toufayans oversees the entire process from ingredient sourcing and production to distribution. While trends come and go, high quality, fresh and authentic products are always in demand. The Toufayan family is committed to quality you can taste. Find Toufayan at www.toufayan.com and www.facebook.com/toufayan.
Source: Toufayan
