Canadian coffee and doughnut chain Tim Hortons Inc (THI.TO) said on Tuesday that it will open at least 800 new restaurants over the next five years under a strategic plan to secure its dominance in Canada and boost returns in the United States.
Facing mounting competition from tough rivals such as Starbucks Corp (SBUX.O) and McDonald's Corp (MCD.N), the company said it plans to reduce capital intensity while improving returns to shareholders and on assets.
"They certainly are addressing competitive and market dynamics head-on, which is a change, or shift, in strategy," said Raymond James analyst Kenric Tyghe. "The message going forward is they're going to (leverage) that strong brand through more deployment of an analytics-rich, loyalty program."
To read the rest of the story, please go to: Reuters
