Whether at a restaurant, dinner party or in line at the grocery store, people have told me they cut back on dairy foods or don’t drink milk because of lactose intolerance. I immediately find myself wanting to teach them there are dairy-based solutions that can help.
You may have had a similar experience since as many as one in 10 self-diagnose as lactose intolerant and often avoid dairy as a result. The good news is research shows most people with lactose intolerance (81%) would add more dairy to their diets if they could avoid symptoms1!
So what does this mean for the dairy industry?
Communication and education are imperative. Lactose intolerant consumers want healthy, great-tasting dairy foods that are convenient and cost-effective. Many are unaware they still can likely consume regular dairy foods with dairy-based solutions. Through marketing education and product development, you can meet their needs and tap into its remarkable growth potential.
To read the rest of the story, please go to: Dairy Minded / Innovation Center for U.S. Dairy
