LOS ALAMITOS, CA – Purple fruits and vegetables reign during the spring holidays as shoppers search for unique ingredients for hosting Mardi Gras parties, observing Lent, or celebrating Easter.
"Purple definitely pops in the produce department, as well as on the plate, and this is the time of the year when purple truly is the color of the season," said Karen Caplan, President and CEO of Frieda's Specialty Produce. “Many people go meatless during Lent, and they will be looking for a variety of fruits and vegetables to keep their meals exciting. Specialty items are perfect to help them with this observance.”
Frieda's products make going meatless easy for shoppers, who observe Lent from March 5 through April 19, with Frieda's Soyrizo™, SoyTaco™, Organic Polenta, in-demand Sunchokes®, and the Yves Veggie Cuisine line of vegetarian products. Add some colors with featured purple ingredients like Okinawan Sweet Potato, Purple Potato, Graffiti Eggplants, and Purple Kohlrabi. Latin specialties like Jicama, Cactus Pads, Malanga Lila, and fresh and dried Chiles are also popular during Lent.
The spring holidays begin with Mardi Gras, or Fat Tuesday, on March 4. Frieda's recommends produce in the traditional colors of purple, green, and gold, which makes for a beautiful merchandising opportunity, attractive to shoppers. Stock up on Purple, Green, and Orange Cauliflower and Baby Cauliflower, Radicchio, Cherimoya, Baby Green Artichokes, Gold Beets, Meyer Lemons, and Frieda's Dried Blackeyed Peas.
April 20th brings the Easter celebration with all of the colors and fresh produce of spring. Frieda's offers Sangria and Fiore Viola Artichokes, Baby Rainbow Carrots, Spring Garlic, Spring Onion, Fennel, Raisins on the Vine, Pearl Onions, and the seasonal favorite, Easter egg-like Pepino Melons.
Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s for a spring holiday merchandising sheet. Also available from Frieda’s are extensive product information, high resolution images, and a recipe database to assist with any marketing needs.
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s new programs for 2014 include Power of Purple, with a focus on the nutritional value of purple, and Frieda’s Flavor Essentials, which highlights and promotes specialty ingredients for everyday cooking. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.
Source: Frieda’s Inc.
