The ranunculcus will feature from week 9 to week 13 on the Flower Calendar at Funnyhowflowersdothat.co.uk. Here the consumer can read all about this flower, its name being Latin for little frog. Will you give the little frogs a springboard during these weeks?
What is the Flower Calendar?
On the Flower Calendar 2014 there are twelve flowers, organized by the season they are available in and when they are current in the perception of the consumer. The Calendar tells the story of the flower and offers inspiration and special images. The consumer can find the Calendar on Funnyhowflowersdothat.co.uk and can share the content via Pinterest and Facebook.
The ranunculus, from the greenhouse to the vase
It’s maybe not spring yet, but the cheerful ranunculus brings it closer. What the consumer maybe doesn’t know: this flower comes originally from Central Asia but is planted as a bulb in the Netherlands, in a cold greenhouse. This happens in the autumn. When the sun starts to shine in February, the flowers (which are still attached to the plants) come to life again. They are then cut and the ranunculus is ready for your shop.
Ranunculus colours and shapes
Ranunculus is available in white, yellow, orange, pink, red or purple. The ranunculus is the result of crossing and selection of the Ranunculus Asiaticus. You can choose from double flowering or single flowering types.
Care tips for the consumer
If you give the following tips to your customers, they will enjoy their ranunculus for a long time.
- Cut a piece of the stem.
- Place the flowers in a clean vase with tap water and bulb flower food. Don’t give them too much water, as the hairy stems don’t like it.
- The ranunculus gulps water so your customer must refill the vase regularly.
- Place the vase in a cool, draught free position. In this way the flowers will stay beautiful for longer.
Inspiration for a ranunculus bouquet
You can combine the ranunculus in a bouquet with tulips, chrysanthemums, irises and carnations – all flowers which are currently available.
In the colourful hand tied bouquet in the photo, other flowers have been used, namely different ranunculus, Panicum and Limonium. The blue of the Limonium ensures that all the colours of the colour wheel are in the bouquet and wrapping the bouquet in white paper, makes the flower colours appear even brighter.
Symbolism of the ranunculus
This is fun to tell your customers: the ranunculus is a symbol of charm. In Victorian times a recipient of a bunch of ranunculus flowers was thought to be “rich in attractions” or pleasing in appearanc
The Flower Calendar 2014
The Flower calendar is an initiative of Funnyhowflowersdothat.co.uk together with FloraHolland and the VBW (Dutch florist association). The consumer channels of My Florist will also focus on the flowers which are on the Calendar at that moment. The Flower Council of Holland supports with this Flower Calendar the intention to place seasonal flowers, product specific promotions and flowers which are available year round in the spotlight for consumers at the relevant moments.
The Flower Calendar 2014 consists of the following flowers:
Week 1 – 7 – Tulip
Week 5 – 9 – Rose
Week 9 – 13 – Ranunculus
Week 13 -17 – Gerbera
Week 18 – 23 – Peony
Week 23 – 26 – Lily
Week 27 – 30 – Hydrangea
Week 31 – 35 – Sunflower
Week 36 – 41 – Chrysanthemum
Week 42 – 44 – Orchid
Week 45 – 49 – Lisianthus
Week 49 – 52 – Amaryllis
The weeks detailed above are for guidance: through unforeseen circumstances the Flower Council of Holland may alter this in its (digital) communication.
About the Flower Council and Funnyhowflowersdothat.co.uk
The Flower Council is the marketing heart for flowers and plants. We want to make flowers and plants special again for people, worldwide, because flowers give you happiness in abundance and plants make you feel good!
Funnyhowflowersdothat.co.uk is the flower website for consumers. They can find information, tips, fun promotions, inspiring images and the latest flower news on the website.
Source: Flower Council and Funnyhowflowersdothat.co.uk
