What goes through the mind of an athlete when food shopping? Whether we are talking about professional, collegiate or amateur, few think of food as fuel more than an athlete.
Athletes are measured by their game-day performance, which makes their preparation critical. Mental and physical preparation means having a good week of practice on the field, while fueling the body and getting ample sleep off the field. When the initial “rush of the game” has worn off, preparation becomes evident in one’s ability to physically and mentally finish strong during a practice, weightlifting session or game.
Athletes at all levels want convenient, affordable ways to meet their overall nutrient needs. Dairy is a great fit, because it supplies carbohydrates and high-quality protein to fuel performance. Plus, it pairs nicely with all food groups without being too complex to prepare.
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