Pittsburghers are paying more attention to seafood. Penn Avenue Fish Co. is expanding its wholesale and retail business in the Strip District, and Fukuda in Bloomfield is filled with sushi fanatics late into the night. Now Marty's Market is jumping into the pond, casting its eye toward sustainability. Starting this past weekend, it is selling fresh seafood, but only sustainable types selected with the guidance of the Monterey Bay Aquarium's "Seafood Watch" list.
The Seafood Watch list was established in 1999 as a means to raise awareness of the globe's dwindling ocean fisheries. According to the organization's website, 85 percent of the world's fisheries are either fished to capacity or overfished. Items listed on the organization's Best Choices list are "abundant, well-managed and caught or farmed in environmentally friendly ways."
Marty's Market is the first Monterey Bay Aquarium business partner in the region, and only the second in the state; Villanova University Dining Services is the other one. "Seafood is a part of sustainability we don't normally talk about," says Marty's Programming Director Johanna Klotz, a graduate of Chatham University's Food Studies program.
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