That lovely red Valentine’s Day rose comes with its own supply chain.
And for decades the flower wholesaler has served as the critical link between large out-of-state flower growers and the corner florist.
That remains somewhat true today, which is why this is high season at Valley Floral, 4619 N. Arkansas, the state’s largest independent floral wholesaler.
In February, Valley Floral will move 80,000 to 100,000 roses – 300,000 cut flowers overall – along with thousands of green plants and floral supplies such as vases and stands.
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