When you type "donut trend" into your search engine, the second search result that turns up is "Crazy for Cronuts: Picking Apart The Tasty Trend" via NPR.org. This alone is a telltale sign that donuts have hopped on the reinvention bandwagon, turning the age-old glazed donut into an artisanal ring of deliciousness, or in this case – even a dessert hybrid. The glazed donut is a thing of the past with Dunkin' Donuts' Glazed Donut Breakfast Sandwich and wacky cereal, cookie and bacon topped creations at Portland's Voodoo Doughnut becoming the norm.
While there is much debate in the Food Industry as to whether or not donuts remain a trend, we aren't ready to say sayonara to them just yet. On one hand, experts say this is a dying breed that has already been recreated the past few years, but on the other hand, much innovation remains particularly in the customizable sector of donuts.
Donuts are one of the most customizable indulgences and with build-your-way being a major trend in 2014, this makes them a necessity for your business. Creating a made-to-order donut offering is a simple and seamless concept. Offer a variety of fillings and sauces for consumers to add a sweet surprise inside the donut. From fruit fillings such as passion fruit to chocolate and nut sauces, reinvent the traditional cream filling in donuts. Provide an array of coatings and/or glazes for guests to coat the donuts with, followed by toppings to be sprinkled on top before the coating hardens. Chocolate chips, nuts, coconut, sprinkles, cereal pieces … the list for topping donuts is endless.*
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