Columbus, OH – Prince & Prince (P&P), a leader in floral market research, announces a new on-site seminar for the floral industry: The P&P U.S. Consumer Floral Tracking Survey, 2014 Edition. This updated on-site floral seminar provides valuable insight on consumer fresh cut flower and indoor potted plant purchasing, trends on specific floral products purchased, trends on the holidays, events, and occasions of floral purchase, and trends in consumer dollar spending for fresh cut flowers and indoor potted plants.
The P&P seminar shows U.S. floral market trends from 2007 (prior to the U.S. recession), to 2010 (post-recession), and to 2013 (market recovery period) for more than 100 consumer floral-purchasing metrics, as well as social media usage (e.g. Facebook, Twitter) of floral buyers (a new metric for the 2014 update).
In addition, the P&P seminar provides a comprehensive evaluation of the top 8 floral channels utilized by consumer households for floral purchasing (e.g. florist shops, supermarkets, super-discount stores, Internet/ national 800-numbers, home centers, wholesale clubs, farmers markets, and garden centers) across more than 30 attribute measures.
The P&P seminar also shows measures of consumer loyalty, consumer satisfaction, and consumer future purchasing intentions at the various floral channels.
In addition to descriptive market information, the P&P seminar also shows response model results of the P&P database, revealing consumer priorities that currently drive floral purchasing. All survey metrics are segmented by five U.S. regions, urbanization level of household, age of householder, household income, education level, and composition of the household to define the key consumer segments that lead the floral purchasing trends.
Gain an understanding as to where the U.S. floral market is today, where it has been, and where it is likely headed! Please contact P&P for seminar availability, seminar options, fees, and scheduling.
For the 2014 update, Smithers-Oasis, N.A. (S-O) was the key sponsor for the P&P U.S. Consumer Floral Tracking Survey, and S-O may request attendance at P&P presentations given throughout the 2014 season (S-O covers their costs to attend). Prince & Prince and its research co-sponsors have invested over $250,000 collectively in developing the P&P consumer floral tracking database, the core of P&P’s on-site consumer floral seminar and CD offerings. The P&P “Seminar on CD Only” will be produced and released in the latter half of 2015.
Source: Prince & Prince, Inc.
