Is it safe to eat fish from the Pacific Ocean in the wake of the Fukushima nuclear disaster? The consensus since the 2011 power plant failure has been a yes, but Seattle’s Loki Fish Co. found customers remained concerned.
The fishing company, a local institution, went on to do its own testing for radiation levels in its fish, and shared the laboratory reports online. (The short version: The fish were fine.)
“We were getting so much blowback from customers that have just been reading incredibly paranoid stuff on the Internet,” said Pete Knutson, co-founder of the family-owned business. Beyond some of the “off the charts” fears, though, he understands why people would be concerned, and he’s always interested in knowing how pure his own products are. The decision: “Let’s just do the testing and let the chips fall where they may.”
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