LOS ALAMITOS, CA – Love is in the air this February as Frieda’s Specialty Produce highlights specialty items for Valentine’s Day and Potato Lover’s Month that are attractive to shoppers looking to create a special meal for February 14 or to celebrate their love for potatoes all month long.
“What a month to be a food lover!” said Karen Caplan, Frieda’s President and CEO. “Consumers and foodservice are looking for the best and most creative ingredients to create the most memorable, romantic meal of the year for Valentine’s Day. And with all the variety of potatoes Frieda’s offers, our clients are going to keep the potato lovers happy all month long.”
Romantic ingredients available from Frieda’s include Edible Flowers, Pomegranate Arils, Passion Fruit (limited supply), Meyer Lemons, Baby Beets, Stripe Beets, Pine Nuts, Zululand Queen Baby Pineapples, and Frieda’s French Style Crêpes. The ready-to-serve Crêpes are also available in an eye-catching display shipper.
February is also Potato Lover’s Month. Frieda’s featured spuds are Fingerling Potatoes, Gourmet Potato Medley (Red, White, and Blue Baby Potatoes), Organic Sweet Potatoes, Organic Baby Sweet Potatoes, and Okinawan Sweet Potatoes.
Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s for promotional ideas, product list, and marketing tools. Also available from Frieda’s are extensive product information, high resolution images, and a recipe database to assist with any marketing needs.
For nutritional highlights and health benefits, and more information on Frieda’s products, visit us at Friedas.com.
For more information on the Idaho Potato Commission’s Potato Lover’s Month: http://pressroom.idahopotato.com/hot-potatoes-23rd-annual-idaho-potato-commission-retail-display-contest-set-to-sizzle-with-150000-in-cash-prizes/
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s new programs for 2014 include Power of Purple, with a focus on the nutritional value of purple, and Frieda’s Flavor Essentials, which highlights and promotes specialty ingredients for everyday cooking. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.
Source: Frieda’s Inc.
