The grocers who considered building on East Washington Avenue or whose names were mentioned for the project a few blocks from the State Capitol are all familiar to Madison shoppers.
But when the doors open in 2015, there will be no Metcalfe’s Market, Fresh Madison Market or even a Willy Street Co-op on the old Don Miller car dealership lot across North Paterson Street from Breese Stevens Field. Instead, the city is getting a new name in its highly competitive grocery market and a Wisconsin company that has experienced steady but calculated growth over the last eight years.
Onalaska-based Skogen Festival Foods has 18 stores in the state, 10 of which have opened since 2006, all but one of them north of a line that stretches from Fond du Lac to La Crosse. The exception, at least until this week, is a 75,000-square-foot store in Kenosha, in far southeastern Wisconsin.
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