LOS ALAMITOS, CA – Frieda’s Specialty Produce is ready to assist retailers, wholesalers, and foodservice distributors with Chinese New Year promotions to take advantage of one of the biggest food holidays of the year with popular, peak-of-season products such as Baby Bok Choy, Bitter Melon, Daikon, Ginger, Jicama, Buddha’s Hand Citron, Kumquats, Oroblanco, and Asian Pears, and a variety of complementary items like Black Garlic, Chow Mein Noodles, Tofu, and Won Ton and Egg Roll Wrappers.
Beginning on January 31 and ending on February 14, Asian cultures around the world will be celebrating the 15-day tradition, also known as the Spring Festival, to welcome in the Lunar Year of the Horse, which represents prosperity in the Chinese zodiac. Families and friends will gather over special feasts with foods to symbolize abundance, wealth, longevity, and good fortune.
With healthy recipes that are simple to prepare like won ton soup, steamed dumplings, vegetable stir-fry, and chow mein, it is no surprise that the Chinese New Year celebration has grown to become one of the most popular holidays for food lovers around the world to join in and celebrate.
“Chinese New Year is a perfect opportunity for retailers to boost produce sales,” said Karen Caplan, Frieda’s president and CEO. “In addition to the holiday itself, vegetable-centered Asian cuisine is a hot trend for those looking to eat better in 2014.”
A leader in the specialty Asian produce category since 1973, Frieda’s is working with many client partners to build festive in-store promotions during the last week of January. In addition to educational resources for produce staff, Frieda’s provides key merchandising recommendations, as well as artwork for Chinese New Year POS signage. Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s for promotional ideas, product list, and marketing tools. Also available from Frieda’s are extensive product information, high resolution images, and a recipe database to assist with any marketing needs.
Additionally, Frieda’s has launched a Chinese New Year campaign on its Facebook page where shoppers can learn more about the Asian specialties, get recipe inspirations, and enter to win the “Red Envelope” weekly giveaway.
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s new programs for 2014 include Power of Purple, with a focus on the nutritional value of purple, and Frieda’s Flavor Essentials, which highlights and promotes specialty ingredients for everyday cooking. Find Frieda’s on Facebook, @FriedasProduce, and www.friedas.com.
Source: Frieda’s Inc.
