NASHVILLE, Tenn. –The HGTV HOME™ Plant Collection is pleased to announce that Freedom Tree Farms has been chosen as a new growing partner for 2014, according to Randy Hunter, Managing Partner of Agricola Management Group, exclusive licensee for the Plant Collection. Located in Pelham, Tennessee, Freedom Tree Farms will grow shrubs, annuals and select perennials designed for the South for the Expressions Annuals,™ Essential Perennials™ and the Smart & Stylish Shrubs™ Collections. A leading home and lifestyle brand, HGTV worked in conjunction with Agricola Management Group to develop its various Plant Collections.
“Freedom Tree Farms exemplifies the qualities we look for in selecting our strategic growing partners,” said Sarah Rolfes, Agricola Management’s Account Manager. “Freedom Tree Farms is one of the country’s largest wholesale nurseries serving a range of markets across the country and they join our team of more than 30 U.S. regional growers for 2014. Agricola continually seeks high-quality growers to partner with us in this exciting growth opportunity.”
“Freedom Tree Farms is proud to join the HGTV HOME Plant Collection as a growing partner for annuals, perennials and shrubs for their high quality product lines,” says Catherine Daugherty, Director, Sales and Marketing with Freedom Tree Farms. “Through its continued growth and expansion, the Plant Collection is demonstrating that its innovative gardening solutions are making an impact with both retailers and consumers.”
With more than 350 acres of Tennessee farmland, Freedom Tree Farms is one of the largest American family owned and operated wholesale nurseries specializing in fruit trees and edible plants, located east of the Mississippi River. Along with fruit, Freedom Tree Farms grows flowering, shade and ornamental trees, shrubs and evergreens in hundreds of varieties and sizes. The nursery stays on the cutting edge of plant product lines and development through custom budding and grafting for its own nursery as well as college and university research programs and commercial orchards.
The HGTV HOME Plant Collection plans to add more growers like Freedom Tree Farms to its expanding growers network. With the exclusive genetics for the Plant Collection varieties, the HGTV HOME brand name and the success of the Plant Collection launch in 2013, all bodes well for a successful retail experience in independent garden centers and retailers in Spring 2014. The HGTV HOME Plant Collection has been available in more than 950 retailers in the U.S. and Canada this past year, with continued expansion of growers, retailers and plant varieties anticipated for the coming months.
In anticipation of 2014, Agricola Management and the HGTV HOME Plant Collection have expanded the Expressions Annuals™ Collection from six to ten collections, now including the Autumn Expressions Annuals™ that debuted this fall. All Expressions Annuals are offered in pre-selected color mixes available in true one gallon containers, hanging baskets or decorative containers. Individual components are sold in a single quart size.
Through pre-selection, Agricola and HGTV have taken the guesswork out of container gardening, allowing consumers to ‘color coordinate and go’ to create a polished look at home within minutes. Consumers also have the benefit of HGTV Know How!™ – referring to the plant care tips, landscaping inspiration and gardening ideas featured on the products, online and in retail stores.
The HGTV HOME Plant Collection lines also include Essential Perennials,™covering the spectrum of popular perennials with more than 70 varieties ranging from coreopsis and sedum to salvia and dianthus as well as Smart & Stylish Shrubs,™ featuring such favorites as azaleas, gardenias, hypericums, hydrangeas, roses and more.
For additional information on the various lines in the HGTV HOME Plant Collection or to become a growing partner, please visit www.hgtvhomeplants.com or www.agricolamanagement.com. Also contact Sarah Rolfes, Account Manager at srolfes@agricolamanagement.com.
About HGTV
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).
About Agricola Management Group
Agricola Management Group is the team bringing the HGTV HOME Plant Collection to market in partnership with HGTV. As the exclusive licensee for the Collection, Agricola is responsible for the development, oversight, marketing and execution of the program in both the U.S. and Canada. This spring and summer, more than 950 retailers nationwide and in Canada carried the expanding line of plants and related products. There is room for additional retailers who appreciate the value of partnering with HGTV brand appeal, merchandising and marketing support. For more information, contact Agricola Management Group at 615-690-7834 or info@agricolamanagement.com
Source: HGTV
