Irvine, CA — Whether the prediction is for “Haute Homey” and “Cobb Karma,”* “Foods with Benefits” and “Stealth Health,”** or “locally grown produce,”*** indicators show Fresh California Avocados moving to the produce forefront in 2014, and taking on a prominent role on menus across all segments.
For example, La Condesa (St. Helena, CA) Executive chef Chris Mortensen transforms a humble Latino snack into an “haute homey” California Avocado Torta. While, Chef Gloria Ciccarone-Nehls serves up “stealth health” at The Big 4 and Nob Hill Spa (San Francisco, CA) in a savory Mediterranean Grilled Veggie Wrap with California Avocado Spread.
In a season that stretches from April through September, the growers of Fresh California Avocados supply operators with premium quality, Hand Grown in California Avocados. To learn more about Fresh California Avocados and their menu benefits, visit CaliforniaAvocado.com/Foodservice for nutrition, selection, storage and handling information. While on the site, browse the foodservice recipe database, and check the CaliforniaAvocado.com/California-Avocado-restaurant-locator for chain restaurant LTO menus featuring Fresh California Avocados. Complete the POS order form to receive The Magic of California Avocados recipe booklet, or call 800-370-3782.
* Andrew Freeman & Company, 2014 Trends “Blurred Lines,” November 4, 2013.
** Nancy Kruse, “State of the Plate,” September 30, 2013.
*** National Restaurant Association, “What’s Hot in 2014 Culinary Forecast.”
About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s nearly 5,000 avocado growers. The California Avocado Commission serves as the official information source for California Avocados and the California avocado industry. For information about California avocados, visit CaliforniaAvocado.com/Foodservice, become a fan at Facebook.com/CaliforniaAvocados and follow the California Avocado Commission on Twitter at Twitter.com/CA_Avocados.
Source: California Avocado Commission
