LONDON, Dec. – Reportbuyer.com just published a new market research report: Consumer and Innovation Trends in Milk 2013
Introduction
As consumer trends drive innovation and purchase behavior it is increasingly vital to understand how to shape products to best meet them. This brief outlines the most important consumer and product trends impacting the milk category globally, using Datamonitor’s TrendSights mega-trend framework as a basis to organize the key themes covered.
Scope
Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the milk category.
Consumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors driving consumers’ purchase of milk products.
Case studies and numerous product examples throughout the brief showcase best-in-class innovations in milk products from across the globe.
Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.
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