LANSING, Mich. — For consumers who will use the New Year as an opportunity to commit to a healthier lifestyle, the Michigan Apple Committee’s (MAC) Healthy Living program is a great fit. The program will run from January through March 2014, everywhere Michigan apples are sold, and will feature a sweepstakes where consumers have the chance to win one of three treadmills. The program aims to educate consumers about the health benefits of eating Michigan apples on a regular basis.
“The Healthy Living Program is a great way for consumers to start the New Year with Michigan Apples,” said Diane Smith, MAC executive director. “The sweepstakes gives consumers the chance to win one of three treadmills, which is a perfect complement to healthy food choices as consumers make their New Year’s resolutions for a healthier lifestyle.”
The Michigan Apple Committee will work with retailers across the country to promote the program. Sweepstakes specifics will be included on Michigan Apple bag tags. The program will also include in-store chef demonstrations in major retail stores that feature healthy Michigan Apple recipes and allow consumers to taste three of Michigan’s premium varieties: Jonagold, Fuji and Gala.
“Commitment to a healthier lifestyle means more than just losing weight,” said Smith. “Apples offer an array of health benefits and are continually being studied for their role in prevention and management of chronic diseases. We’re focusing on healthy choices, not just looking ‘fit’.”
Consumers and retailers alike can find health information about Michigan apples on MAC’s website at www.MichiganApples.com/healthy-living.
The Michigan Apple Committee is a grower-funded nonprofit organization devoted to marketing, education and research activities to distinguish the Michigan apple and encourage its consumption in Michigan and around the world. For more information, visit MichiganApples.com.
To learn more about the Healthy Living program, visit MAC’s website at www.michiganapples.com/marketingprograms.html.
Source: Michigan Apple Committee
