This fall Crunch Pak joined with Radio Disney Indianapolis to reach active and engaged families through "TRYit!" events hosted at local Kroger stores in Louisville, KY.
Radio Disney Indianapolis held events at Kroger locations to engage kids and families with activities that address why it’s important to ‘Get up, Get outside, Get Active and TRY something new’! The Radio Disney Indianapolis Road Crew was set up outside of the stores and entertained families with interactive entertainment, fun prizes and music while also driving them inside to the Crunch Pak sampling area.
Inside the stores kids and adults had a great time interacting with the crew trying new activities and sampling Crunch Pak Flavoz at each event. Consumers also had a chance to enter to win a $100 Kroger gift card and Crunch Pak coupons were distributed.
In 2006, Disney became the first major media company to establish nutrition guidelines, which associate its brands and characters with more nutritionally balanced foods. To date, company-wide efforts have further solidified our commitment to promoting healthier generations.
The TRYit! campaign is part of Disney's Magic of Healthy Living, a company-wide initiative that inspires kids and families to lead healthier lifestyles by making nutritious eating and physical activity simple and fun. Through engaging content, useful tools and unique experiences, this initiative helps parents by making nutritious eating and physical activity more appealing and fun. For more information, please visit www.thewaltdisneycompany.com/mohl.
Source: Radio Disney Indianapolis & Crunch Pak
