Misconceptions about beef nutrition may lead consumers to select less profitable proteins as they strive to keep their New Year’s Resolutions. Help consumers understand how nutritious meals can taste good too and keep beef in the carts of your shoppers, and maintain the profit margins that only beef can deliver:
1. Empower meat associates to talk about beef nutrition
Ensure that meat counter staff are able to answer shoppers’ questions about nutrition and health, and proactively recommend lean beef as an option they can feel good about.
- Use the Beef University training program to educate staff on nutrition, lean beef cuts and preparation methods.
- Dispel beef myths by sharing posts on beef nutrition from FactsAboutBeef.com
- Distribute training materials from BeefNutrition.org to familiarize themselves with the lean beef options, the nutrients in beef and other surprising facts about lean beef
2. Distribute educational content in-store and online
Dispel any misconceptions shoppers have about beef nutrition by sharing materials at the point-of-sale or on your store’s social media properties.
To read the rest of the story, please go to: The Beef Checkoff
