Madison, WI — What’s in Store 2014, the latest edition of the annual trends publication of the International Dairy-Deli-Bakery Association™ (IDDBA), and What’s in Store Online, a collection of more than 150 downloadable tables, as well as white papers and trends articles, are now available. With 28 years of credible reporting, What’s in Store is an essential dairy-deli-bakery-cheese resource providing vital data on the growth, trends, and category changes shaping the food industry. What’s in Store 2014 is composed of six comprehensive chapters: State of the Industry, Consumer Lifestyles, Bakery, Cheese, Dairy, and Deli.
Well-being is an overarching trend shaping product offerings in the dairy case. Many refrigerated dairy case products boast natural nutritional properties, protein and vitamin content, satiety characteristics, and the ability to provide energy, in addition to functional additives. Some of these new products readily meet lifestyle claims, too.
Dairy products are uniquely positioned as a medium for functional additives. Today’s dairy case includes products to address protein consumption, digestive health, cardiovascular health, immune system support, relaxation, beauty and skin health, and life-stage nutritional needs. Dairy products continue to provide an excellent medium for fortification.
Globally, the leader with 20% of new dairy product introductions is the spoonable yogurt category, followed by hard and semi-hard cheeses (11.7%), and drinking yogurts (10.0%). Greek yogurt sales continue to grow, as current data indicated that Greek yogurt accounts for 35% of sales, according to Packaged Facts.
Political, economic, and supply uncertainty lead to a shrinking middle class. According to the Innovation Center for US Dairy, the decline is predicted to drive a reduction in mid-priced brands and retailers. Dairy producers and retailers will need to address the new markets (high end and low end) and better meet the needs of consumers’ new definitions of value. Growth of minority groups, such as Hispanic consumers, coupled with an aging population will pose challenges for the dairy industry. Our youth demographic will become more diverse and prominent and the aging population will pose new health needs. These trends will require new product formulation, micro-targeting, and marketing. Smart technology will continue to develop and allow consumers to demand unprecedented levels of information and transparency. Dairy manufacturers and retailers will need to address these needs with product information and packaging.
Extended shelf life packaging offers on-the-go convenience and expands consumption opportunities. Single-serve packaging — expands the opportunities for milk consumption and increased flavor varieties.
What’s in Store 2014, our 28th edition, is a 230-page trends report that details consumer and industry trends affecting the in-store dairy case, cheese case, bakery, deli, and foodservice departments. Its 200+ tables, developed in cooperation with leading industry firms and associations, include department sales, per capita consumption, consumer preferences, system 2, UPC, and private label sales data. The purchase of What’s in Store 2014 includes access to What’s in Store Online, a collection of downloadable tables from the book, plus white papers and trends articles (many with accompanying downloadable tables) that offer supplementary in-depth trends information. Be sure to save time using our Reference Links—these are web homepage links to all of the businesses referenced in What's in Store 2014. The cost is $99 for IDDBA members and $399 for non-members, plus shipping and handling. For more information and to order, visit iddba.org/wis.aspx.
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. We will celebrate 50 years of service in 2014. For more information, contact IDDBA at 608.310.5000 or visit our website, www.iddba.org.
Source: International Dairy-Deli-Bakery Association™ (IDDBA)